Creating an Identity System

Few words about the project


With the launch of a new motorbike taxi & courier app, Busy Boda needed an identity system that would match the appʼs performance. We came up with an aesthetics guide that would map out the development of an identity system and the application of UX and UI.

With the clients collaboration, we conducted consumer research & analysis and came up with a use case analysis.

Our Process

We sought to establish and enhance Busy Bodas’ visual identity and brand strategy. Through the logo re-design, we brought out the embodiment of the brand, wrapped up into an easily identifiable mark, that would represent Busy Boda on all fronts and mediums.

The app interface