People make snap decisions based on the way a company brands and presents itself. With this understanding, our main focus was to design a logo that builds on their brand strategy and messaging and ensure their brand identity is consistent across all printed media.
Polar Kings’ services are based on three underlining principles; Reliability, Proficiency and Eminence. We ensured that their branding and design reflects these principles.
We also conducted a brand audit by exploring their brand identity and relating it back to their brand strategy. This realignment ensured customers can make snap decisions about the brand.