A Sharia-compliant digital concept redefining user experience of online banking platforms in East Africa.
Services
Client
Year
Website
Challenge
First Community Bank (FCB) is a fully fledged Sharia-compliant bank and one of the pioneers of Islamic banking in East Africa. Known for its ethical principles, transparency, and community-driven approach, the bank stands as a trusted financial partner for individuals and businesses alike.
As more customers in Kenya and East Africa embrace digital banking, FCB needed a web design concept that not only enhances user experience but also communicates its Sharia-compliant identity.
The challenge was to merge modern UI/UX standards with faith-centered storytelling, ensuring the platform remained both functional and culturally resonant.
Approach
We approached the project with a strategy focused on digital transformation through design — blending creativity, user empathy, and brand consistency. This was based on the insights collected during the discovery/research phase.
Key highlights of our design concept included:
UI/UX rooted in trust and accessibility: A clean, responsive interface designed for smooth navigation and clarity across all devices.
Visual storytelling through brand identity: Subtle use of color, typography, and imagery to convey trust, growth, and community.
Optimized web structure: Strategically planned layouts for user engagement and conversion.
Result
At Brand Guru Limited, we approached the project with a strategy focused on blending creativity, user empathy, and brand consistency – through transformative design
Although the concept was not implemented, it stands out as one of our most successful creative explorations. It demonstrates Brand Guru Limited’s expertise in UI/UX design, web design, and brand experience — showcasing how thoughtful digital strategy can transform brand perception and engagement.
We excel in crafting distinctive brands that set themselves apart from the competition.
We excel in crafting distinctive brands that set themselves apart from the competition.
